#FridayFunday: the customer experience

31 May 2019

Few products have such a long-term impact on their buyer’s life as housing, and few experiences produce more excitement than a brand new home. However, the purchase process is often described as complicated, anguishing and even frustrating. Are we really placing the customer at the center of the business?

Simultaneous translation between Spanish and English will be available.

 

Friday 31 May
09:15 Accreditation
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Exposición: Accreditation.

09:45 Opening
Opening.

Pedro Llamas. COMICO, EL CLUB DE LA COMEDIA

10:00 Let’s start from the beginning: the customer in the center of the business
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Exposición: Let’s start from the beginning: the customer in the center of the business.

10:20 From ownership to usership
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Exposición: From ownership to usership.

10:40 Touch points: here is where we risk everything (or if we fail we screw up)
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Exposición: Touch points: here is where we risk everything (or if we fail we screw up).

11:00 Transparency + honesty + professionalism + responsibility = trust = reputation
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Exposición: Transparency + honesty + professionalism + responsibility = trust = reputation.

11:30 The long way home
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Exposición: The long way home.

11:50 Coffee break
Coffee break.

12:20 I algorithm, you algorithms… everyone algorithms
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Exposición: I algorithm, you algorithms… everyone algorithms.

12:40 Digital and other issues. Rethinking the way to spread the message
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Exposición: Digital and other issues. Rethinking the way to spread the message.

13:00 Fascinate the customer: The Porsche case
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Exposición: Fascinate the customer: The Porsche case.

13:20 There’s no rest for the weary: the hyperinnovation syndrome
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Exposición: There’s no rest for the weary: the hyperinnovation syndrome.

13:40 Innovation bonus track: The future of the CX
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Exposición: Innovation bonus track: The future of the CX.

14:00 End of the day
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Exposición: End of the day.

*This program is provisional and it is subject to change