Innovating in Real Estate Marketing
13 November 2020
On this day different marketing strategies that must be carried out in the digital era will be analyzed.
How to capture and persuade an increasingly demanding and influential customer throughout the home buying and selling cycle.
Friday 13 November
10:00 Data strategy: management and decisions based on data as an engine of cultural change
Exposición: Data strategy: management and decisions based on data as an engine of cultural change.
10:20 Digital and face-to-face recruitment and persuasion strategies: from generic lead to the sales contract
Exposición: Digital and face-to-face recruitment and persuasion strategies: from generic lead to the sales contract.
11:00 Customer experience in the “prosumer” era: from the customer’s journey previous to the sale to the after-sales service
11:20 The business purpose as a catalyst for the legacy to customers and society
Exposición: The business purpose as a catalyst for the legacy to customers and society.
11:40 Coffee Break
Coffee Break.12:10 Young: what strategies to develop if they have no saving capacity?
Exposición: Young: what strategies to develop if they have no saving capacity?.
12:50 How will they be and how will the houses be sold in 2030?
Exposición: How will they be and how will the houses be sold in 2030?.
13:10 Artificial Intelligence in the real estate sector. Ethical and technological challenges.
Exposición: Artificial Intelligence in the real estate sector. Ethical and technological challenges..
13:30 End of the Program
End of the Program.*This program is provisional and it is subject to change
