8 May 2020
On this day different marketing strategies that must be carried out in the digital era will be analyzed.
How to capture and persuade an increasingly demanding and influential customer throughout the home buying and selling cycle.
Friday 8 May
10:20 Digital and face-to-face recruitment and persuasion strategies: from generic lead to the sales contract
11:00 Customer experience in the “prosumer” era: from the customer’s journey previous to the sale to the after-sales service
11:40 Coffee Break
13:30 End of the Program
*This program is provisional and it is subject to change