31 May 2019
Few products have such a long-term impact on their buyer’s life as housing, and few experiences produce more excitement than a brand new home. However, the purchase process is often described as complicated, anguishing and even frustrating. Are we really placing the customer at the center of the business?
Simultaneous translation between Spanish and English will be available.
Friday 31 May
09:45 OpeningOpening. Pedro Llamas. COMICO, EL CLUB DE LA COMEDIA
Exposición: From ownership to usership.
- Ana Ramos. Head of Marketing, Innovation & Communication, BNP PARIBAS REAL ESTATE
- Carmen Dato. Head of Corporate Reputation, IPSOS
Exposición: The long way home.
11:50 Coffee breakCoffee break.
Exposición: Fascinate the customer: The Porsche case.
Exposición: Innovation bonus track: The future of the CX.
Exposición: End of the day.
*This program is provisional and it is subject to change