31 May 2019
Few products have such a long-term impact on their buyer’s life as housing, and few experiences produce more excitement than a brand new home. However, the purchase process is often described as complicated, anguishing and even frustrating. Are we really placing the customer at the center of the business?
Simultaneous translation between Spanish and English will be available.
Friday 31 May
09:15 Accreditation
09:45 Opening
Pedro Llamas. COMICO, EL CLUB DE LA COMEDIA10:00 Let’s start from the beginning: the customer in the center of the business
10:20 From ownership to usership
10:40 Touch points: here is where we risk everything (or if we fail we screw up)
11:00 Transparency + honesty + professionalism + responsibility = trust = reputation
- Ana Ramos. Head of Marketing, Innovation & Communication, BNP PARIBAS REAL ESTATE
- Carmen Dato. Head of Corporate Reputation, IPSOS